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Oddity Appoints CEO To Lead SpoiledChild

Gil Efrati brings ecommerce experience from Google and online mattress company Resident.

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By: Christine Esposito

Editor-in-Chief

Oddity, the consumer technology platform behind beauty and wellness brands Il Makiage and SpoiledChild, has named Gil Efrati as the CEO of SpoiledChild. He will report to Oddity co-founder and CEO Oran Holtzman. Efrati brings an outstanding track record and experience in ecommerce. He joins Oddity from Resident, where as CMO hescaled the business to become the world’s largest and most profitable online mattress company. Prior to Resident, Efrati spent seven years at Google leading a variety o...

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